Job Opportunity: B2B #E-Commerce Manager

We are looking for a B2B #E-Commerce Manager to lead the launch and growth of our online store in Germany. This role combines e-commerce strategy, sales operations, and analytics to ensure a seamless and scalable B2B purchasing process.

Key Responsibilities:

E-Commerce Strategy & Growth

• Own and optimize the e-commerce platform, ensuring seamless navigation, content accuracy, and product availability.
• Develop and execute customer acquisition & retention strategies through SEO, paid advertising (PPC), and email marketing.
• Manage CMS operations, including RFQs, customer approvals, and data uploads to streamline B2B purchasing.
• Expand the product portfolio, onboard new vendors, and establish dedicated stock for e-commerce.
• Work with logistics partners to enhance shipping efficiency and fulfillment processes.

Data & Performance Optimization

• Analyze onsite traffic, conversion rates, and sales performance using data from different channels.
• Monitor KPIs and provide actionable insights to drive revenue growth and operational efficiency.
• Optimize pricing strategies, content, and promotions based on data trends and customer behavior.

Sales Operations & Customer Experience

• Oversee the quote-to-order process, ensuring smooth transactions and operational efficiency.
• Develop processes to improve order fulfillment and on-time deliveries.
• Manage customer support channels, gather feedback, and implement improvements for a seamless B2B buying experience.

Key Qualifications

• Proficiency in German and English is required.
• Strong expertise in B2B e-commerce, digital marketing, and sales operations.
• Proficiency in SEO, Google Ads, CMS platforms, and analytics tools.
• Understanding of UX, basic HTML, email marketing, and content creation.
• Experience with customer service, industrial sales, and digital commerce strategies.
• Strong project management and cross-functional collaboration skills.

Who are you?

• A passionate digital enthusiast with a strong background in e-commerce, digital marketing, or web management.
• Collaborative and cross-functional, able to work with a diverse, international team across borders.
• Sales-driven with a strong business acumen.
• Autonomous and proactive, with strong organizational skills.
• Comfortable in a multinational B2B environment.

If you’re ready to take on a challenge that offers personal growth, international exposure and the chance to be part of something bigger, then please reach out to anna.pometko@winoa.com in reference to below.